Worked with
Codesign
Design Team
Rajesh Dahiya
Mohor Ray Dahiya
Nia Murphy
Pragun Agarwal
Siddharth Nair
Anukriti Kedia
Market
Pharmaceuticals
Codesign
Design Team
Rajesh Dahiya
Mohor Ray Dahiya
Nia Murphy
Pragun Agarwal
Siddharth Nair
Anukriti Kedia
Market
Pharmaceuticals
Following a brand rejuvenation exercise, Indian multinational pharmaceutical brand Dr Reddy’s identified communication design for packaging as a key touchpoint to reflect their new patient-first philosophy.
A new all-encompassing structure was created to organise information. This enabled logical and usage-based clustering of a large volume of information that varies across the brand spectrum.
A new all-encompassing structure was created to organise information. This enabled logical and usage-based clustering of a large volume of information that varies across the brand spectrum.
Variants of a product brand are commonly placed together in retail/storage formats. A new system of colour coding was designed to eliminate errors in identifying variants within a product family, by assigning a distinct colour to the variants.
A new system of product icons helps users in product identification and understanding package contents. A custom, detailed language for instructional illustrations helps patients with varying levels of literacy correctly administer and use products.
Condensed variants of the brand font were commissioned to allow for clearer readability at smaller type sizes, especially for small pack sizes.