Branding, Creative direction & type


Client
Kink Coffee

Creative Tasks
Visual Identity 
Creative Direction
Packaging Design

Image & Content Credits
Kink Coffee

Coffee with an extra shot of flair


Kink Coffee is a specialty coffee "dark kitchen" based in Bangalore, India, focusing on ethically sourced, high-quality Arabica beans. They roast these beans in small batches to ensure optimal freshness and flavor, crafting custom blends that form the foundation of their signature offerings. Their curated farm-to-desk menu is designed to provide a no-compromise coffee experience.

The entire visual identity is built around a custom lettering, with bold, fluid forms and a sense of continuous movement. The letters have a distinct volume and bounce, creating an engaging, dynamic look that feels energetic and memorable.

From packaging to digital touchpoints, this bespoke typography is the backbone of the brand — tying every element together with a strong, cohesive personality that’s unmistakably Kink.