Client
Kink Coffee
Creative Tasks
Visual Identity
Creative Direction
Packaging Design
Image & Content Credits
Kink Coffee
Kink Coffee
Creative Tasks
Visual Identity
Creative Direction
Packaging Design
Image & Content Credits
Kink Coffee
Kink Coffee is a specialty coffee "dark kitchen" based in Bangalore, India, focusing on ethically sourced, high-quality Arabica beans. They roast these beans in small batches to ensure optimal freshness and flavor, crafting custom blends that form the foundation of their signature offerings. Their curated farm-to-desk menu is designed to provide a no-compromise coffee experience.
The entire visual identity is built around a custom lettering, with bold, fluid forms and a sense of continuous movement. The letters have a distinct volume and bounce, creating an engaging, dynamic look that feels energetic and memorable.
From packaging to digital touchpoints, this bespoke typography is the backbone of the brand — tying every element together with a strong, cohesive personality that’s unmistakably Kink.
The entire visual identity is built around a custom lettering, with bold, fluid forms and a sense of continuous movement. The letters have a distinct volume and bounce, creating an engaging, dynamic look that feels energetic and memorable.
From packaging to digital touchpoints, this bespoke typography is the backbone of the brand — tying every element together with a strong, cohesive personality that’s unmistakably Kink.
The process began with sketching and ideation, where various concepts were explored. This stage allowed for free experimentation with letterforms, focusing on balance and visual impact.
From there, the sketches were refined through multiple iterations, with each adjustment improving harmony and consistency. The final result was crafted keeping in mind the brand attributes.
