Noise India proudly represents portfolio of smartwatches, audio gear, and health-tech solutions that resonate strongly with Gen Z and millennial consumers. In early 2025, it raised $20 million in a follow-on funding round from American audio company Bose Corporation, strengthening its foothold in one of the fastest-growing consumer tech markets globally.
Its growth and investment by a global company is a testament to its growth that has put it at the forefront of the Indian landscape. India’s wearable industry is flourishing, and with this investment, the country’s market is anticipated to grow to the forefront with leading global brands.
Back in 2020, I undertook the creative ask of designing, directing and creafting the new visual identity for the brand.
Its growth and investment by a global company is a testament to its growth that has put it at the forefront of the Indian landscape. India’s wearable industry is flourishing, and with this investment, the country’s market is anticipated to grow to the forefront with leading global brands.
Back in 2020, I undertook the creative ask of designing, directing and creafting the new visual identity for the brand.
Simple, sophisticated and functional, the new brand system embraces geometry and a flexible visual language to use across a number of formats and products.
The icon can be used across different sizes and scales and the customized lettering for the logotype is designed to support or work independently.
