Visual identity for Picnic Café in Tutzing, run by the amazing Barbara Franz. 🌞
As part of the creative process, the focus was to reflect three key words: uplifting, adaptable, and homemade.
These words honestly capture the energy of the café, from the delicious cakes to the atmosphere of the space itself.
The custom logotype was designed to flex and adapt across different formats.
The colors reflect the uplifting energy of the café, while the supporting typeface adds a little smile to the identity through its playful quirks.
As part of the creative process, the focus was to reflect three key words: uplifting, adaptable, and homemade.
These words honestly capture the energy of the café, from the delicious cakes to the atmosphere of the space itself.
The custom logotype was designed to flex and adapt across different formats.
The colors reflect the uplifting energy of the café, while the supporting typeface adds a little smile to the identity through its playful quirks.
Client
Picnic
Creative Tasks
Visual Identity
Creative Direction
Custom Logotype