Snitch is a fast-growing men's fashion brand in India, founded in 2020. Known for its trendy, affordable clothing and accessories, the brand offers a wide range of products, including apparel, shoes, bags, perfumes, and sunglasses. Snitch has quickly expanded across India with 47 stores and a strong online presence through platforms like Myntra, Amazon, and its own website.
As the creative lead, I crafted the visual identity, overseeing the design direction and brand guidelines. The creative idea stems from the idea of contrast that is reflected by the logo’s combination of a sleek, thin symbol and a bold, strong wordmark.
This duality reflects Snitch's dynamic, modern spirit, capturing the essence of individuality and bold fashion choices.
As the creative lead, I crafted the visual identity, overseeing the design direction and brand guidelines. The creative idea stems from the idea of contrast that is reflected by the logo’s combination of a sleek, thin symbol and a bold, strong wordmark.
This duality reflects Snitch's dynamic, modern spirit, capturing the essence of individuality and bold fashion choices.
This idea of contrast extends beyond the logo to every design element. The use of contrasting backgrounds in photography becomes a simple yet effective tool to reinforce the brand’s unique style, creating strong visual impact and clarity.
The typography as well plays key role in bringing contrast to life. The typeface (New Hero) was chosen specifically for its ability to balance bold, uppercase headlines with sophisticated body copy. This mix allows for scale and drama ensuring the brand feels both strong and refined.
On a more micro level, the creative concept continues to shine through with the use of bold, impactful forms paired with thin, sleek lines. Whether static or in motion, this balance enhances the modern, dynamic nature of the brand.
The visual expression is designed to be responsive focusing on ample white space, engaging imagery, and sleek UI elements. This consistency ensures that the brand maintains its striking contrast across all platforms and touchpoints.
