Project Team: Pragun Agarwal

Year: 2022-23


STUMBL is a discovery-led fashion platform for young women in India, with the purpose of giving them the freedom and confidence to discover new and unique styles, express their individuality, and make conscious choices. The brand is based on strong and impactful graphical devices like shadows, stickers and a vibrant color palette. The visual system is quite modular and can be extended onto digital and print in a simple yet impactful manner.

“Bold, flexible and vibrant”