The Knot

Client: The Knot  |    Worked with: Pentagram  |   Images and Text Credits: Pentagram

Project Team: Abbott Miller, Pragun Agarwal, Chase Body And Kim Walker. 

As a part of my summer internship at Pentagram (Under Abbott Miller’s Team) in the summer of 2018, I got the opportunity to work on the re-brand for the wedding planning company, The Knot. Since it first launched in 1996, the site has helped over 25 million couples through the entire wedding process, from inspiration to finding and booking vendors and services. Eight in ten couples now use the platform to plan their celebrations. Pentagram collaborated with The Knot on its first rebranding, refreshing the visual identity with a new logo and color palette that reflect a broader and more inclusive sensibility.

I explored many styles and techniques that could provide a fresher perspective to the wordmark. The selected approach celebrates the energy and passion that was at the core of the rebrand. A supporting vocabulary of graphic elements was derived from the loops and arcs of The Knot signature. The repertoire of forms isolates enlarged details of the wordmark―cropped strokes, ligatures and ascenders of letterforms―for use as background shapes or frames for photography.

Previous Logo
Updated Logo